Introducing URA laundry detergent – fragrant as flowers, clean as sunshine

“Fragrant as flowers, clean as sunshine” — this is the new standard URA wants to bring to every Vietnamese family. URA draws on nature in every drop, so each wash is not just about getting clothes clean but a moment of freshness, with clothes that smell good and feel as soft as if they had just caught the morning sun.

For URA, washing is not only about removing stains but also about how you feel, so that the scent on your clothes becomes part of the style and refinement that modern Vietnamese women aim for.

Inspired by Japanese floral style and the spirit of Kirei – clean and pure Inspired by Japanese gardens full of flowers in the morning mist, URA is designed in a floral style — natural, refined and elegant floral scents. Each drop combines the pure beauty of nature with the Japanese philosophy of minimalism, where every detail is carefully considered to bring a sense of lightness and calm to daily life.

The spirit of Kirei — “clean and pure in every drop” — is at the heart of URA’s philosophy. For URA, “clean” is not just about washing results, but about the harmonious, refined feeling of every fibre, with every detail cared for to bring comfort and balance to life.

URA 6-in-1 – a complete wash-and-soften solution What sets URA apart is its multi-layer deep-clean technology, which cleans deep into the fibres, tackles odours and keeps clothes naturally soft. URA goes beyond cleaning, with a collection of layered floral scents created in the Japanese floral style:

• Peony & Pear: rich peony blended with sweet, juicy pear for an elegant, alluring scent — the signature of the modern woman.
• Rose & Fresh Peach: soft rose combined with juicy fresh peach for a sweet, radiant scent as clear as morning sunshine.
• Lily & Cotton Flower: light lily with soft cotton for a clean, pure and pleasant feel on every fibre.

With URA, every scent is a story and a feeling. Creating URA meant searching for and distilling flowers from around the world, to bring fresh, refined layers of scent that lift the everyday washing experience.

Gentle and convenient URA is not only about clean, fragrant clothes but also about a gentle, comfortable experience for the people using it. Its wash, soften and scent in one step formula saves time while still delivering a thorough clean — for peace of mind, comfort and convenience with every use.

URA doesn’t just care for your clothes — it is a trusted companion in building a clean, fragrant and loving home.

URA – a new standard of clean for modern life Developed by Komlife Vietnam Co., Ltd., URA combines modern laundry technology with an elegant, refined way of living, turning cleaning into the art of care. Through ongoing research and innovation, Komlife wants every URA product to be not just a laundry solution but part of a modern lifestyle. URA is made for Vietnamese women who know how to care for their homes, for themselves and for the small things that make up happiness. Every product reflects the spirit of Kirei — true beauty starts with cleanliness and refinement. That belief guides URA’s development. From technology and scent to design, every element is carefully chosen — so that when a woman chooses URA, she chooses not just a laundry detergent but a gentle, elegant and refined way of living.

It’s time to turn everyday laundry into a moment of refinement and comfort. Let URA bring cleanliness, gentleness and a refined floral scent to your whole family. Try it today at stores and Komlife Vietnam’s official distribution network, or order online from Komlife Vietnam’s official Shopee and TikTok Shop stores.