Market news · 24 January 2025

Nature-inspired products – a modern consumer trend

Nature-inspired products – a modern consumer trend

(Adapted from an article in CafeF)

With today’s pace of life, people are increasingly aware of protecting their health and the environment. According to Nielsen, up to 80% are willing to pay more for green, clean products.

Green, nature-oriented living is becoming more and more popular. It shows not only in choices like organic food or natural materials at home, but also in the household cleaning products people use. Dishwashing liquid and floor cleaner play an important part in keeping a fresh, pleasant home for the whole family.

Why are nature-inspired products so popular?

Today’s informed consumers care more and more about products that are kind to health and have less impact on the environment. Some cleaning products clean effectively but contain harsh detergents that can be rough on hands and leave strong chemical smells.

That is why cleaning products with ingredients of natural origin are increasingly sought after, offering effective cleaning with more care for health and the environment.

SPY dishwashing liquid and floor cleaner – inspired by nature, made for modern life

Understanding what consumers want, SPY has launched dishwashing liquid and floor cleaner with natural extracts, offering effective cleaning with care for the environment.

Nature-inspired products – a modern consumer trend – photo 1

SPY dishwashing liquid and floor cleaner with natural extracts

Many homemakers have rated SPY dishwashing liquid and floor cleaner highly after trying them. A key reason they like them is the herbal ingredients — ginger, lemongrass and cinnamon.

Even with natural extracts, SPY products still clean well, tackling stubborn grime on dishes and floors without scratching surfaces. The light, fresh scent of natural herbs is relaxing and helps get rid of unpleasant odours for a fresher home.

SPY – bringing nature and modern life together

In modern life we are always busy with work and social commitments, yet looking after the family remains a priority. SPY understands this and offers products that save you time and effort while keeping your home clean and close to nature.

Nature-inspired products – a modern consumer trend – photo 2

Choosing green living for your family

SPY offers dishwashing liquids and floor cleaners in a range of scents to suit every customer. To do this, the SPY brand invested time and an R&D team to find the right formulas and deliver quality products.

Choosing cleaning products with natural-origin ingredients, such as SPY dishwashing liquid and floor cleaner, is not just a trend but a practical step for your family and for a greener, cleaner living environment.

SPY products are available at grocery stores and supermarkets across Vietnam, and through online channels.

Adapted from “Sản phẩm thiên nhiên - Xu hướng tiêu dùng hiện đại”, CafeF, 23 January 2025 (in Vietnamese).

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