Market news
Home care and laundry market news: consumer trends, distribution channels and press coverage of SPY, URA and Abby.
Komlife Vietnam partners with Mane Group: shaping a Vietnamese scent identity
In recent years, scent has moved from a supporting role to a central trend in home and personal care. Komlife Vietnam's partnership with Mane Group aims to give its products a distinctive scent identity.
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SPY's new floral fabric softener collection for the whole family
(Adapted from an article on Ngoisao.net) SPY's nature-inspired fabric softener range comes in three floral scents, helping modern women care for the whole family's clothes.
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Vietnam enters a new era: a chance to break through, or a risk of being left behind?
A broad look at the historic changes of 1 July 2025. A wave of reforms has taken effect, reshaping the state administration and redefining the role of businesses and the power of consumers.
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Laundry detergent scent: why it matters and how manufacturers choose it
Scent does more than make laundry pleasant — it is a key reason people stay loyal to a detergent brand. For many modern consumers, scent matters as much as cleaning power.
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Komlife Vietnam honoured with the International Quality Golden Brand 2025 award
On 25 May 2025, at the International Quality Golden Brand 2025 announcement ceremony, Komlife Vietnam Co., Ltd. was named among the brands recognised for meeting international quality standards.
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SPY Nature Care fabric softener – gently weaving scent
(Adapted from an article in Thanh Nien newspaper) Inspired by the natural beauty of Korea, Japan and Bali, SPY has captured three distinctive scents in SPY Nature Care.
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Nature-inspired products – a modern consumer trend
(Adapted from an article in CafeF) With today's pace of life, people are more aware of protecting their health and the environment. According to Nielsen, up to 80% are willing to pay more for green, clean products.
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Komlife Vietnam – a journey of sustainable growth hand in hand with social responsibility
Over more than 15 years, Komlife Vietnam Co., Ltd. has kept innovating to build its place in Vietnam's home and personal care market, laying the foundations for a greener, sustainable future.
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Komlife Vietnam's international partnership strategy – a stepping stone to the world
As Vietnam integrates further into the global economy, Vietnamese businesses increasingly see international cooperation as key to sustainable growth. Komlife Vietnam has built strategic partnerships with respected global raw material suppliers.
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How is inflation changing Vietnamese consumer habits?
(Adapted from an article on 24h.com.vn) According to Trading Economics, June consumer prices in the US and Europe rose at their fastest rate in decades, pushing inflation to record highs.
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SPY laundry detergent works to win back market share after the pandemic
(Adapted from an article on Vietnamnet.vn) The Covid-19 pandemic was a stress test for the market. Businesses with lean, efficient operations, quality products and trusted brands were the most likely to weather the storm.
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