Selling laundry detergent: choosing suppliers, sales channels and what to plan for

Laundry detergent is an everyday consumer product: every household uses it and buys more when it runs out. That’s why many people choose to sell it, from grocery stores and convenience shops to online sellers. Here’s what to think about before you start.

Why laundry detergent is a good product to sell

• Customers buy again regularly, especially large cans that last a few weeks.
• Easy to sell alongside: fabric softener, dishwashing liquid, floor cleaner.
• Long shelf life (often several years), so little risk of spoilage.

What to plan for

• Starting stock budget and how many products and scents you want to carry.
• Storage: cans and cartons are heavy and need a dry place out of the sun.
• Delivery: heavy goods mean shipping costs have a big effect on margins.
• Price competition: big brands run promotions often.
• Stock turnover: start with fast-selling items and expand gradually.

Choosing a supplier: factory distributor or multi-level wholesale?

	Factory dealer / distributor	Buying through several wholesale levels
Buying price	Direct from the company price list	Through middlemen, harder to control
Product source	Clear origin, with invoices	Harder to rule out fakes or near-expiry stock
Support	Shelving, product photos, promotions	Usually none
Returns	According to company policy	Up to the seller

Common sales channels

• Grocery stores, convenience stores, mini-marts in residential areas.
• E-commerce and social media: needs good photos, clear descriptions and fast delivery.
• Business customers: hotels, homestays, laundries and restaurants use large, regular volumes.

Becoming a Komlife distributor

Komlife recruits dealers and distributors for its five brands SPY, URA, Abby, Givebe and Eddy, supplied directly from our 20,000 m² factory in Hung Yen: one nationwide price list, discounts that increase with monthly sales, and support with shelving, standees and product photos.

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